At Willow Botanicals, we are building a regenerative business; one that gives more to Mother Earth and her people than it takes.

At Willow Botanicals, our journey is rooted in a deep respect for nature. We meticulously select only the finest all-natural, pure, and ethically sourced ingredients, believing that true wellness begins with purity. From the initial spark of an idea to the final product, every step of our development cycle is guided by a commitment to regenerative practices. We understand that growth is a continuous path of learning and improvement. As we expand, we remain committed to continually evolving our understanding and refining our methods, always striving to make a positive impact on the world around us.

Our mission is to promote joy and hope for the future through supporting personal, community, and ecological wellness.

• Love and kindness – Love for people and the planet fuels everything we do. Kindness is the way we operate.
• Creativity – We foster creativity, a great source of joy, and innovation to solve big problems.
• Justice – We work to create equity and promote inclusion.
• Wellness – Our products and programs promote individual, community, and ecosystem well-being.
• Shared Prosperity – We support an economic model of shared prosperity that lifts all of us.
• Co-creation and Learning – We create products and programs in collaboration with people, fostering learning and sharing.

Willow Botanicals Partners - Julia Washburn, Lucinda Cathcart & Catherine Barkley.

As a team of aspiring green witches, we create magic together–crafting all-natural, socially and environmentally conscious products that benefit both people and Mother Earth. Rather than embarking upon a quiet life of retirement, Julia had a vision to create a small, hand-crafted skin care business in the hills of western Massachusetts. Lucinda and Catherine were thrilled to join her on this adventure. 

After raising our families (a work still in progress) and pursuing various careers–Julia, as a National Park Service ranger, environmental educator, and public land manager; Lucinda, as an artist, co-owner of a gallery, bookkeeper, and public charter middle school art teacher; and Catherine, as a naturopathic practice manager, interior painter, and marketing and development print manager–it was a time for change for all. Julia and Lucinda relocated to the beautiful foothills of western Massachusetts and Catherine began her weekly commutes from the North Shore. Julia, with her husband Bill, bought Open View Farm in 2023–the home they share with Willow Botanicals. Now, we strive to live lightly on the land, stewarding 118 acres of forest, meadows, and wetlands for the benefit of native wildlife. We practice regenerative agriculture, have lovingly restored a 200-year-old farmhouse, and have installed a solar array to live more in harmony with nature. 

Julia received a diploma in Aromatherapy from the American College of Healthcare Sciences and is a nationally registered Aromatherapist. She also studied perfumery with master perfumers Addas Saalam Atar in Italy and Mandy Aftel in San Francisco. Lucinda and Julia studied skincare formulation at the Soap School in Huddersfield, England. Lucinda has applied her passion and talent for design to the creation of our brand identity and some of our objects of beauty. Catherine brings her degree in business management along with her passion for alternative medicine and therapies, love for the environment, and commitment to social justice causes to Willow Botanicals.